Blog Breadcrumbs

Europe Roundtable: Searching for Authenticity – by Ruthanne Terrero

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April 18, 2016

Wanda Radetti, Visit Croatia: I must tell you how I started. I started in Croatia 20 years ago when I felt that it was okay to go back home, and I thought I was going to do great food and wonderful five-star experiences. Well, I was wrong. You couldn’t even drink the wine of Croatia at the time, but eventually that changed. It’s a world-class destination, and what we try to do is to bring the luxurious touch.

We try to make our travelers feel cared for and taken care of. We coddle them and try to get to know them very well.We get to a point where we know who the people are in the group. We know who they are, and where they’re coming from, what their fears are and what their egos are like.

We get to that level. We consult with everybody that travels with us; we do charge a fee for that, and from there we are able to produce and advise. We create a new [itinerary] every time somebody travels with us. We don’t have a product that exists. Everybody travels differently and has different requirements.

People say, “Well, send me your itinerary,” and I say, “I don’t know who you are. How could I send you an itinerary? Talk to me.” Luckily we’re growing by word of mouth and people who travel with us are sending us their friends or families.

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